The Shift to a Mobile World

In 2008, Steve Jobs said:
"I think there are a lot of people, and I’m one of them, who believe that mobile’s going to get quite serious."

Obviously he was right . . .

We take a look back over the last decade at some of the key metrics that demonstrate the shift of the digital landscape from desktop to mobile.

Have we reached a natural equilibrium or will mobile continue to capture more of our attention?

Infographic: Distribution of daily time spent online - PC / Laptop / Desktop vs Mobile - Mobile: 2013 = 27%, 2019=50%
Infographic: Email open rate by device - PC / Laptop / Desktop vs Mobile, Mobile: 2011 = 8%, 2018 = 47%
Infographic: Mobile share of organic Google visits - 2013 = 34%, 2019 = 61%
Infographic: Device news often consumed by - PC / Laptop / Desktop vs Mobile - Mobile: 2013 = 21%, 2019 = 30%

Business Going Mobile

“If your plans don’t include mobile, your plans are not finished.”
-Wendy Clark, CEO of Dentsu International.

The previous infographics showed how mobile is now dominating our digital attention but is it the same in the workplace?

With roughly 78% of organisations having a BYOD policy, the workplace is definitely following suit but there are still opportunities to narrow the productivity gap.

A 2018 Deloitte study found that in the UK, half the workforce spends time away from a fixed location for their role but, of these workers, only 37% currently use a smartphone or tablet for work purposes.

In our next blog series, "Barriers to Effective Knowledge Sharing in Your Organisation", we look in more detail at how you can adopt mobile into your working practices.

Infographic: By 2022, 70% of Software interaction in enterprise predicted to occur on mobile devices
Infographic: 87% of companies that use smartphones are dependent on employee's ability to access mobile business apps
Infographic: As a result of using mobile apps, 60% of employees see an increase in productivity by and average amount of 34%.
Infographic: 78% of organisations have BYOD policy, the average BYOD employee works and extra 2 hours and sends 20 more emails per day

The Age of Business Apps

“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.”
-Thomas Husson, Forrester Research

Smartphones can make your business truly mobile and provide a huge boost to productivity. We saw above, a BYOD-carrying employee sends on average an extra 20 emails per day.

But we are way beyond the era of Blackberry and the introduction of mobile business email. Today, there are around 2.2 million apps available in the Apple App Store and over 10% of them are business apps.

It's time to start supercharging your mobile business strategy with the use of mobile apps!

Infographic: Infographic: Average number of apps approved within an organisation: 6 off-the-shelf apps + 5 custom apps
Infographic: Top 5 benefits of using mobile apps within an organisation - Increased efficiency : 46%, Increased productivity : 41%, Ability to work remotely : 39%, Cost savings: 29%, Employee collaboration : 28%
Infographic: Top 5 departments most likely to use business apps - Sales : 35%, Business/operations : 32%, I.T. 32%, Senior Management : 31%, Marketing : 29%
Infographic: Top 5 functions performed via business apps - Communication : 36%, Sales support : 35%, Data access : 34%, Service Support: 31%, Productivity: 30%
Infographic: 7.5 hours average time saved per employee per week by using business apps + 16% average revenue gain believe to be generated

"Did you see my email?"

You've probably already asked this question at least once this week.

It's not surprising given we receive over 120 emails per day at work. Check how many unread emails you have versus app notifications . . .

With over 50% of workers in the UK spending time away from a fixed location for their role, you need to start using a more attention grabbing channel for your real-time communication.

Infographic: 40% of people who have at least 50 unread emails in their inbox vs 4% of people who have 50 or more unread messages / app notifications

Here are some suggestions to get you started:

🟡⠀Internal Communications

Replace the forwarding of emails and any back-and-forth type emails that quickly clog up your inbox.

Slack/Skype/MS Teams/Whatsapp ➡️ The Usual Suspects

Zoho Cliq ➡️ great for having several chats open simultaneously.

Discord ➡️ voice chat app - send voice memos or use the "always-on" channel to broadcast to colleagues.

Mattermost ➡️ customisable to your needs if you have the technical knowledge.

🟡⠀Team Collaboration

Replace a meeting and handouts with a quick video call using shared on-screen annotation.

Convo ➡️ assign tasks in the call and follow up via chat plus a newsfeed for the latest team updates.

Google Hangouts ➡️ a simple user interface to get started fast and integrates seamlessly with other Google apps.

🟡⠀Project Management

Cut out any project status or task-oriented email updates.

Monday.com/Trello/Asana ➡️ The Usual Suspects

nTask ➡️ includes meeting management tool to keep everything in one place and great value for money.

Quire ➡️ lets you flip between lists and kanban for both planning and execution - currently completely free

Podio ➡️ includes expense tracking and client portal for external visibility

🟡⠀External Communications

WhatsApp Business ➡️ great for small business and allows you to set up a business profile for a more formal presence.

LinkedIn ➡️ leverage LinkedIn to communicate with existing clients using a more informal chat type approach.

Podio ➡️ save duplicating information via email and give clients updates right from the app.

Don't miss our next blog series where we look at barriers to effective knowledge sharing including a post on the different options for adopting mobile within the workplace and our top 5 apps for productivity and communication on the go. Follow Harkster on your preferred social media channel to stay up to date. Links in the footer of this page.

Barriers to Effective Knowledge Sharing in Your Organisation: Part 1 of 5
We explore some common barriers to effective communication of knowledge through the lens of three different perspectives; the source, the information, and the audience.