The Shift to a Mobile World
In 2008, Steve Jobs said:
"I think there are a lot of people, and I’m one of them, who believe that mobile’s going to get quite serious."
Obviously he was right . . .
We take a look back over the last decade at some of the key metrics that demonstrate the shift of the digital landscape from desktop to mobile.
Have we reached a natural equilibrium or will mobile continue to capture more of our attention?
Business Going Mobile
“If your plans don’t include mobile, your plans are not finished.”
-Wendy Clark, CEO of Dentsu International.
The previous infographics showed how mobile is now dominating our digital attention but is it the same in the workplace?
With roughly 78% of organisations having a BYOD policy, the workplace is definitely following suit but there are still opportunities to narrow the productivity gap.
A 2018 Deloitte study found that in the UK, half the workforce spends time away from a fixed location for their role but, of these workers, only 37% currently use a smartphone or tablet for work purposes.
In our next blog series, "Barriers to Effective Communication and Information Sharing", we look in more detail at how you can adopt mobile into your working practices.
The Age of Business Apps
“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.”
-Thomas Husson, Forrester Research
Smartphones can make your business truly mobile and provide a huge boost to productivity. We saw above, a BYOD-carrying employee sends on average an extra 20 emails per day.
But we are way beyond the era of Blackberry and the introduction of mobile business email. Today, there are around 2.2 million apps available in the Apple App Store and over 10% of them are business apps.
It's time to start supercharging your mobile business strategy with the use of mobile apps!
"Did you see my email?"
You've probably already asked this question at least once this week.
It's not surprising given we receive over 120 emails per day at work. Check how many unread emails you have versus app notifications . . .
With over 50% of workers in the UK spending time away from a fixed location for their role, you need to start using a more attention grabbing channel for your real-time communication.
Don't miss our next blog series where we look at barriers to effective communication and information sharing including a post on the different options for adopting mobile within the workplace and our top 5 apps for productivity and communication on the go. Sign-up to The Harkster Journal to get the post direct in your inbox.
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